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From First Bite to First Impressions: Consumer Reactions to Novel Foods
What Happens When Consumers Taste Alternative Protein Products? First Impressions from Product Prototype Testing What do consumers really think when they encounter foods made… Read more
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EPIC-SHIFT at Next Bite: Advancing the conversation on Europe’s food system transformation
Transforming Europe’s food system will require more than scientific breakthroughs alone. Europe has exceptional research capabilities and a strong innovation base, yet… Read more
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From Sea to Plate: What We Learned About Micro‑ and Macroalgae, Food Functionality and Consumers
Algae: range of species As Europe looks for more sustainable ways to produce and consume protein, algae are increasingly entering the conversation.… Read more
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EU Novel Food Applicants’ Experiences: A Special Interview on Insights from a New Report
Since 2020, the EU has invested over €250 million in alternative protein research. Despite this, it takes several years in the approval… Read more
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